Read the NYTimes article here
Sara Mearns, a principal dancer at the New York City Ballet: “Dance is a freedom of expression that everyone takes part in, whether it be in the shower or on a New York stage like myself. Professional dancers are the peak athletes of the world and I believe should be seen in the same league as any sports athlete you watch on the field or TV.”
The campaign launches today, comprises about 35 YouTube videos and had a meager budget of only $10,000. You can check out the organization DanceNYC here.