This Privacy Policy explains how HoweHaus Inc. collects, uses, stores, and protects personal information about visitors to our website and clients who engage with our services. It applies to all interactions with www.howehaus.com and is intended to be read alongside our Terms of Service and Terms and Conditions. By using our website or engaging our services, you agree to the practices described herein.
Who We Are
HoweHaus Inc. is an international commercial production company incorporated in Michigan, USA, with operations spanning six continents. We provide commercial advertising production, documentary production, creative consulting, event and experiential production, cultural programming, and artist management services. For all purposes of this Privacy Policy, HoweHaus Inc. is the data controller responsible for your personal information.
For privacy-related enquiries, please contact us at: [email protected]
Information We Collect
2.1 Information You Provide Voluntarily
We collect personally identifiable information only when you choose to provide it to us. This may include:
Full name and professional title
Business and/or personal email address
Phone number and mailing or business address
Company name, industry role, and area of work
Project briefs, creative materials, or messages submitted via enquiry or contact forms
Portfolio or work samples submitted for consideration
Payment and billing details for contracted services (processed via secure third-party payment processors)
2.2 Information Collected Automatically
When you visit our website, certain non-personally identifiable information is collected automatically through cookies, web beacons, and analytics tools, including:
IP address and approximate geographic location
Browser type, version, and language settings
Device type and operating system
Pages visited, time spent on site, and navigation paths
Referring URLs and exit pages
This information helps us understand how visitors use our website and enables us to improve its content, performance, and user experience.
2.3 Information from Third Parties
We may receive limited information about you from third-party sources such as referral partners, social media platforms (where you engage with our content), or public professional directories. We handle any such information in accordance with this Privacy Policy.
2.4 Cookies and Tracking Technologies
Our website uses cookies — small data files placed on your device — to facilitate navigation, remember preferences, and support analytics. We may use session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). You may control cookie settings through your browser; however, disabling certain cookies may affect the functionality of the website. For full details, please refer to our Cookie Notice within our Terms and Conditions.
How We Use Your Information
HoweHaus Inc. uses the information we collect for the following lawful purposes:
To respond to enquiries, provide project quotes, and manage client communications
To fulfil contracted services and manage ongoing client and collaborator relationships
To process payments and maintain accurate financial records
To send service updates, project communications, and relevant operational information
To send marketing communications, industry news, and HoweHaus editorial content, where you have consented or where we have a legitimate interest in doing so
To improve our website performance, content, and user experience through analytics
To comply with applicable legal obligations and protect our legal rights
To detect, investigate, and prevent fraudulent or unauthorised activity
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
Legal Bases for Processing (GDPR)
For individuals located in the European Economic Area (EEA), United Kingdom, or other jurisdictions where data protection law requires a legal basis for processing, HoweHaus processes personal data on the following grounds:
Contractual necessity — where processing is required to fulfil a service agreement or respond to a pre-contractual request
Legitimate interests — where we have a genuine business interest in processing (e.g. improving our services, maintaining security, direct marketing to existing clients), provided those interests are not overridden by your rights
Legal obligation — where processing is required to comply with applicable law
Consent — where you have freely given specific, informed, and unambiguous consent (e.g. for marketing emails); you may withdraw consent at any time
Sharing of Personal Information
5.1 Service Providers and Vendors
We may share your information with trusted third-party vendors and service providers who assist in operating our business, including web hosting, analytics platforms, accounting software, project management tools, and communication services. These parties are contractually bound to process your data only as instructed by HoweHaus and to maintain appropriate security standards.
5.2 Production Partners and Collaborators
In the course of production engagements, we may share relevant project and contact information with freelance crew, production partners, post-production vendors, and client-approved collaborators. Any such sharing is limited to what is strictly necessary for the delivery of contracted services.
5.3 Professional Advisors
We may share information with our legal counsel, accountants, and other professional advisors where necessary for the operation and protection of our business, under obligations of confidentiality.
5.4 Legal and Regulatory Disclosure
We may disclose your personal information if required to do so by law, court order, or governmental authority, or where we believe in good faith that such disclosure is necessary to: (a) comply with a legal obligation; (b) protect and defend the rights or property of HoweHaus Inc.; (c) prevent or investigate potential wrongdoing or fraud; or (d) protect the safety of our clients, staff, or the public.
5.5 Business Transfers
In the event of a merger, acquisition, reorganisation, or sale of all or part of HoweHaus Inc., your personal information may be transferred to the successor entity. We will take reasonable steps to notify affected individuals and ensure continued protection of their data.
International Data Transfers
HoweHaus Inc. operates across multiple continents, and your information may be transferred to and processed in countries outside of your country of residence, including the United States and Germany. Where such transfers involve personal data of individuals in the EEA or UK, we ensure appropriate safeguards are in place — including Standard Contractual Clauses (SCCs) approved by the European Commission — to ensure your data receives a level of protection consistent with applicable data protection law.
Data Retention
We retain your personal information for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements. Our general retention guidelines are:
Client project records: minimum seven (7) years from project completion, in accordance with standard business and tax record-keeping requirements
Enquiry and contact form data: up to two (2) years from the date of submission, unless the enquiry leads to a formal engagement
Marketing contact data: until you withdraw consent or request removal
Website analytics data: aggregated and anonymised within 26 months
When personal data is no longer required, it is securely deleted or anonymised in accordance with our internal data management procedures.
Your Rights
Depending on your jurisdiction, you may have the following rights with respect to your personal information:
Right of access — to request a copy of the personal data we hold about you
Right to rectification — to request correction of inaccurate or incomplete data
Right to erasure — to request deletion of your data, subject to legal retention obligations
Right to restriction — to request that we limit how we process your data in certain circumstances
Right to data portability — to receive your data in a structured, commonly used, machine-readable format
Right to object — to object to processing based on our legitimate interests, or to direct marketing at any time
Right to withdraw consent — where processing is based on consent, to withdraw it at any time without affecting the lawfulness of prior processing
Right to lodge a complaint — with a supervisory authority, including the relevant data protection authority in your country of residence
To exercise any of the above rights, please contact us in writing at [email protected]. We will acknowledge your request within five (5) business days and aim to respond in full within 30 days. In some cases we may need to verify your identity before processing your request.
Security
HoweHaus Inc. implements reasonable and appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS), restricted access controls, secure server infrastructure, and regular review of our data handling practices.
While we take all reasonable steps to safeguard your information, no electronic system or transmission is entirely secure. We cannot guarantee absolute security and encourage you to take care when sharing personal information online. In the event of a data breach that is likely to result in risk to your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law.
Children's Privacy
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 16, please contact us immediately at the address below and we will take prompt steps to delete that information.
Third-Party Websites
Our website may contain links to third-party websites, social media platforms, and external resources. This Privacy Policy applies only to www.howehaus.com. We are not responsible for the privacy practices or content of any third-party sites, and we encourage you to review their individual privacy policies before submitting any personal information.
Marketing Communications
We may from time to time send you marketing communications about HoweHaus services, editorial content, and industry news where you have consented or where we have a legitimate interest in doing so. You may opt out of receiving marketing emails at any time by clicking the unsubscribe link in any such communication or by contacting us directly. Opting out of marketing does not affect operational communications related to active service engagements.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we do, we will revise the effective date at the top of this document and post the updated Policy on our website. Where changes are material, we will take reasonable steps to notify you directly. Your continued use of our website following the posting of any updated Policy constitutes your acceptance of those changes.
Contact and Complaints
If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please contact us:
HoweHaus Inc.
Email: [email protected]